نمونه کار Product Designer | yoga With Deni

Conducted end-to-end UX research and design for a user-facing booking experience, combining qualitative and quantitative research methods to improve usability, accessibility, and overall user flow. Focused on optimizing navigation, strengthening visual consistency, and building a scalable design foundation. Conducted user research (surveys, interviews, and card sorting) with 50+ participants to identify user pain points. Created personas, empathy maps, affinity diagrams, and user journey maps to define user needs and improve experience. Designed wireframes, interactive prototypes, and high-fidelity UI aligned with a scalable design system. Applied usability heuristics and responsive design principles to optimize the booking flow and reduce user friction. Improved navigation, visual hierarchy, and layout consistency, resulting in increased usability and engagement.